Fans of Ale-8,a Ginger-Flavored Soft Drink,are Able to Explain Why

Multiple Choice

Fans of Ale-8,a ginger-flavored soft drink,are able to explain why Ale-8 is superior to any other type of ginger ale.They are scattered throughout eastern Kentucky and southern Ohio and are extremely brand loyal.Though Ale-8 is available in bottles or cans,most connoisseurs prefer glass bottles.Ale-8 "traditionalists" even insist on drinking the beverage from the old-style "long-neck" bottles as opposed to the newer,short-neck design.The characteristics of this target market indicate that a promotional mix with _____ should be used.

A) less publicity and sales promotion and more personal selling
B) more advertising and sales promotion and less personal selling
C) more sales promotion and personal selling and less advertising
D) less sales promotion and more advertising and personal selling
E) more advertising and less sales promotion and public relations