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DuPont Has an Advertisement That Shows Police Officers Describing How

Question 147

Multiple Choice

DuPont has an advertisement that shows police officers describing how they were shot at close range in the line of duty.The advertisement explains that the lives of these public servants were saved by Kevlar bullet-proof vests and that Kevlar was invented by DuPont.This is an example of _____ advertising.


A) publicity
B) attribute
C) image
D) pioneering
E) institutional

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