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Ads in Which Where Dunkin' Donuts Tells Consumers That More

Question 74

Multiple Choice

Ads in which where Dunkin' Donuts tells consumers that more "hard-working" people prefer their coffee than the high-priced,"elitist" coffee sold at Starbucks are examples of _____ advertising.


A) competitive
B) institutional
C) comparative
D) image
E) pioneering

Correct Answer:

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