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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 17: Advertising and Public Relations
  5. Question
    _____ Is the Way the Advertisement Portrays Its Information
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_____ Is the Way the Advertisement Portrays Its Information

Question 120

Question 120

Multiple Choice

_____ is the way the advertisement portrays its information.


A) Message execution
B) Appeal formation
C) Focus selection
D) Audience selection
E) Benefit determination

Correct Answer:

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