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    Essentials of Marketing
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    Exam 18: Sales Promotion and Personal Selling
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    The First Step in the Selling Process Is
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The First Step in the Selling Process Is

Question 169

Question 169

Multiple Choice

The first step in the selling process is:


A) qualifying leads
B) approaching the customer and probing needs
C) developing and proposing solutions
D) making a sales presentation
E) generating leads

Correct Answer:

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