All of the Following Statements About Price Are True EXCEPT

Multiple Choice

All of the following statements about price are true EXCEPT:

A) Price can relate to anything with perceived value,not just money.
B) Price is that which is given up in an exchange to acquire a product.
C) Price means the same thing to the consumer and the seller.
D) The price paid is based on the satisfaction consumers expect to receive from a product.
E) Customers are interested in obtaining a perceived reasonable price.