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When Apple Inc

Question 53

Multiple Choice

When Apple Inc.originally introduced its iPhone it was priced at what many believed to be about as high as the market would allow.Within weeks Apple lowered the price of the iPhone.It appears that Apple Inc.entered the market with a _____ approach to pricing the iPhone.


A) market share pricing
B) profit maximization
C) demand-oriented
D) sales maximization
E) status quo pricing

Correct Answer:

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