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  3. Study Set
    Essentials of Marketing
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    Exam 19: Pricing Concepts
  5. Question
    The Price of the Good or Service Is a Key
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The Price of the Good or Service Is a Key

Question 92

Question 92

Multiple Choice

The price of the good or service is a key decision for a marketer because it most significantly and directly affects the product's:


A) distribution
B) costs
C) demand
D) promotion
E) quality

Correct Answer:

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