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    Essentials of Marketing
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    Exam 19: Pricing Concepts
  5. Question
    Pricing Power Is All About
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Pricing Power Is All About

Question 171

Question 171

Multiple Choice

Pricing power is all about:


A) profit maximization
B) eliminating price wars between competitors
C) perceived value to the customer
D) long-term maximization of cash
E) eliminating the competition

Correct Answer:

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