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    Essentials of Marketing
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    Exam 19: Pricing Concepts
  5. Question
    The Two Types of Costs a Marketer Needs to Consider
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The Two Types of Costs a Marketer Needs to Consider

Question 112

Question 112

Multiple Choice

The two types of costs a marketer needs to consider when setting prices are:


A) primary and secondary
B) variable and fixed
C) marginal and absolute
D) short-term and long-term
E) elastic and inelastic

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