A Penetration Strategy Tends to Be Effective in a Price-Sensitive

Multiple Choice

A penetration strategy tends to be effective in a price-sensitive market.Thus,one of the purposes of penetration pricing is to:

A) recoup product development costs quickly
B) discourage competitors from entering the market
C) produce a large margin of profit per unit
D) develop exclusive distribution
E) attract the price-insensitive buyer who demands the latest in technology