You Decide to Go to Work for a Presidential Candidate

Essay

You decide to go to work for a presidential candidate in the next election. You think that the way to get people to vote for your candidate is to use some psychology. So, you make a deal with a soft-drink company to insert a picture of your candidate into its commercials for only a brief instant. It will be so quick that no one will notice the picture. That way, the candidate's image will enter viewers' subconscious minds and make them vote for your candidate. What psychological processes are you trying to use, and will they be likely to work?