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    Consumer Behavior Study Set 4
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    Exam 17: Engaging Consumers Through Online Marketing
  5. Question
    Discuss How Prior Knowledge Influences How Much Information Search a Person
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Discuss How Prior Knowledge Influences How Much Information Search a Person

Question 23

Question 23

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Discuss how prior knowledge influences how much information search a person engages in.

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Novices, or consumers who are unfamiliar...

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