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    Consumer Behavior Study Set 4
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    Exam 17: Engaging Consumers Through Online Marketing
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    What Kind of Online Ad Appears in Its Own Window
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What Kind of Online Ad Appears in Its Own Window

Question 48

Question 48

Multiple Choice

What kind of online ad appears in its own window when a website page is opened, obscuring the overall website?


A) skyscraper
B) pop-up
C) interstitial
D) superstitial
E) banner

Correct Answer:

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