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    Consumer Behavior Study Set 4
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    Exam 14: The Influence of Culture and Values
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    Is to a Society, What Is to an Individual
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Is to a Society, What Is to an Individual

Question 36

Question 36

Multiple Choice

is to a society, what is to an individual.


A) Culture, personality
B) Religion, subculture
C) Religion; personality
D) Buyer behavior, personality
E) Culture, subculture

Correct Answer:

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