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In the Retnrn Potential Model the "Evaluation Dimension

Question 10

Multiple Choice

In the retnrn potential model the "evaluation dimension":


A) specifies the amount of behavior regulated by the norm
B) shows the cultnral response to some behavior
C) gives only the opinion leader's perspective
D) gives a defmitive yes/no answer as to whether or not the behavior is desired
E) gives positive or negative feedback from a culture outside of the target market

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