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Self-Monitors Are More Likely to Be Persuaded by Factual or Feature-Based

Question 17

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self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, self-monitors are more likely to be persuaded by marketing appeals.


A) High; low; image-based
B) Low; high; logic-based
C) Low; high; image-based
D) High; low; logic-based
E) High; low; emotion-based

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