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    Consumer Behavior Study Set 4
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    Exam 12: Self-Concept and Personality
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    Describes a Consumer's Desire for Definite Knowledge of Any Kind
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Describes a Consumer's Desire for Definite Knowledge of Any Kind

Question 60

Question 60

Multiple Choice

describes a consumer's desire for definite knowledge of any kind to reduce confusion and ambiguity.


A) Locus of control
B) Need for coguitive closure
C) Need for coguition
D) Need for humor
E) Need for information

Correct Answer:

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