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    Consumer Behavior Study Set 4
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    Exam 12: Self-Concept and Personality
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    Is a High Self-Monitor More Likely to Be Persuaded by Image-Based
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Is a High Self-Monitor More Likely to Be Persuaded by Image-Based

Question 50

Question 50

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Is a high self-monitor more likely to be persuaded by image-based marketing appeals or factuaVfunctional-based marketing appeals? Why?

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High self-monitors are show lots of conc...

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