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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 11: Behavioral Decision Theory
  5. Question
    Due to the Sunk Cost Effect, People Are Often Reluctant
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Due to the Sunk Cost Effect, People Are Often Reluctant

Question 49

Question 49

True/False

Due to the sunk cost effect, people are often reluctant to walk away from buying something after they have invested lots of time and effort in searching for and evaluating the product.

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