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    Consumer Behavior Study Set 4
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    Exam 11: Behavioral Decision Theory
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    Which of the Following Is Not a Concept That Helps
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Which of the Following Is Not a Concept That Helps

Question 37

Question 37

Multiple Choice

Which of the following is not a concept that helps explain the framing effect?


A) Diminishing sensitivity
B) Transitivity
C) Loss aversion
D) Reference dependence
E) Risk aversion

Correct Answer:

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