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Consider the Following Example: Consumers Are Asked to Evaluate Two

Question 9

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Consider the following example: Consumers are asked to evaluate two digital camera cards:
Capacitv Distortion Factor
Camera A: can hold 375 pictures .002
Camera B: can hold 400 pictures .I Camera C: can hold 400 pictures .2
Distortion factor was defmed for consumers since most consumers are unfamiliar with this attribute.(Consumers are told that distortion factor lowers the picture quality, and a lower number is better) .
Under comparative evaluation, consumers should prefer which brand?


A) A
B) B
C) c
D) AandB
E) All of the brands equally.

Correct Answer:

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