Which of the Following Statements About the Consideration Set Is

Multiple Choice

Which of the following statements about the consideration set is false?

A) If a brand is not in the consideration set, it will not be purchased.
B) As the number of brands in consideration set increase, the chances of our brand being selected decrease.
C) A consideration is always at least 2 brands.
D) Brands in the consideration set can come from point-of-sale.
E) One way to increase choice of my brand being selected is to control the entrance of competitors' brands into the consideration set.