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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
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    Reading the Movie Listing Off a Theatre's Web Site and Trying
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Reading the Movie Listing Off a Theatre's Web Site and Trying

Question 86

Question 86

Multiple Choice

Reading the movie listing off a theatre's web site and trying to decide what movie to see is an example of:


A) stimulus-based choice
B) memory-based choice
C) mixed choice
D) normative choice
E) heuristic choice

Correct Answer:

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