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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
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    What Does M.O.D.E.stand for in the MODE Model
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What Does M.O.D.E.stand for in the MODE Model

Question 74

Question 74

Multiple Choice

What does M.O.D.E.stand for in the MODE model?


A) Motivation; Opportunity; Determinants
B) Memory; Opportunity; Decisions; Emotions
C) Memory; Opinions; Decision; Emotions
D) Motivation; Opinions; Determinants
E) None of the above is correct.

Correct Answer:

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