Selecting a Brand by Systematically Rejecting All Brands That Do

Multiple Choice

Selecting a brand by systematically rejecting all brands that do not have the key feature you want, attribute by attribute until one brand remains is known as which choice heuristic?

A) Lexicographic heuristic
B) Additive-difference heuristic
C) Conjunctive heuristic
D) Elimination-by-aspects heuristic
E) Price-quality heuristic