Prior Knowledge and Experience Influences the Extent to Which Consumers

Multiple Choice

Prior knowledge and experience influences the extent to which consumers conduct external information searches during the decision process.Which group typically will spend the most time gathering information?

A) Consumers with low levels of expertise
B) Consumers with high levels of expertise
C) Consumers with moderate (medium) levels of expertise
D) Consumers who are in a state of brand chaos
E) All of the above will spend equal amounts of time gathering information.