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    Consumer Behavior Study Set 4
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    Exam 8: Attitude and Judgment Formation and Change
  5. Question
    The Theory of Reasoned Action Suggests Marketers Can Change Consumers
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The Theory of Reasoned Action Suggests Marketers Can Change Consumers

Question 45

Question 45

True/False

The theory of reasoned action suggests marketers can change consumers' attitudes by changing their beliefs or evaluations about product attributes.

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