True/False
When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q81: Durability and safety are examples of credence
Q82: Describe how a man's level of involvement
Q83: According to your reading, most charities these
Q84: Mary is extremely pretty, but most people
Q85: Attitudes serve as building blocks for beliefs.
Q86: Descriptive beliefs are based on direct experience
Q87: Consider the statements, "the majority is usually
Q89: Beliefs contain an evaluative component.
Q90: Which of following statements about dual-process models
Q91: Describe Zanna and Rempel's concept of the