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    Consumer Behavior Study Set 4
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    Exam 8: Attitude and Judgment Formation and Change
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    In the Heuristic/systematic Model of Persuasion, If a Person Follows
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In the Heuristic/systematic Model of Persuasion, If a Person Follows

Question 80

Question 80

True/False

In the heuristic/systematic model of persuasion, if a person follows the heuristic route but then is not confident that their attitude is correct, they think more carefully using the systematic route.

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