Which of the Following Statements About Beliefs Is False

Multiple Choice

Which of the following statements about beliefs is false?

A) Beliefs are evaluative judgments or ratings about product attributes and/or benefits.
B) Beliefs can capture consumers' assessments about a specific relationship between a brand and an attribute or benefit.
C) "Mary's eyes are very blue" is an example of a belief.
D) Beliefs can entail assessments of likelihood or probability.
E) Beliefs can serve as the basis for attitudes.