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Consider the Equation Presented in Your Readings for the Theory

Question 53

Multiple Choice

Consider the equation presented in your readings for the theory of reasoned action: A7 be.In this equation, what does the term b refer to?


A) The belief that the product has a given attribute
B) The basic attitude
C) The evaluation of each attribute
D) The importance weight of each attribute
E) None of the above is correct.

Correct Answer:

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