Imagine You Are Going Shopping for a New Pair of Shoes.Just

Multiple Choice

Imagine you are going shopping for a new pair of shoes.Just before you reach the store, your favorite song begins to play on the radio.You enjoy the song so much that it puts you in a good mood.You continue to feel this good mood as you shop for shoes.This is an example of what type of influence on the consumer purchase process?

A) A valuation effect
B) A mood-as-information effect
C) An intrinsic motivation effect
D) A cognitive dissonance effect
E) A discrepancy-interruption theory effect