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    Consumer Behavior Study Set 4
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    Exam 6: Automatic Information Processing
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    A(n) Is a Shift in Judgment Toward a Contextual Reference
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A(n) Is a Shift in Judgment Toward a Contextual Reference

Question 7

Question 7

Multiple Choice

A(n) is a shift in judgment toward a contextual reference point.


A) contrast effect
B) framing effect
C) accommodation effect
D) assimilation effect
E) simulation effect

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