Which of the Following Is Not a Familiarity Effect

Multiple Choice

Which of the following is not a familiarity effect?

A) As familiarity increases, liking for a brand can increase.
B) As familiarity increases, a brand name can seem more famous.
C) As familiarity increases, judgments about a brand are held with greater confidence.
D) As familiarity increases, product claims seem more true.
E) All of the above are familiarity effects.