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    Consumer Behavior Study Set 4
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    Exam 6: Automatic Information Processing
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    What Types of Brand Judgments Does the Feeling of Familiarity
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What Types of Brand Judgments Does the Feeling of Familiarity

Question 18

Question 18

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What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

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Familiarity influences a wide variety of...

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