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    Consumer Behavior Study Set 4
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    Exam 4: Consumer Perception
  5. Question
    Consumers Cannot Attend to All Stimuli to Which They Are
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Consumers Cannot Attend to All Stimuli to Which They Are

Question 19

Question 19

Multiple Choice

Consumers cannot attend to all stimuli to which they are exposed, primarily because is limited.


A) sensation
B) cognitive capacity
C) perception
D) adaptation
E) None of the above is correct.

Correct Answer:

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