Multiple Choice
Which of the following statements about comprehension is false?
A) Comprehension is the last step of the perceptual process.
B) From comprehension follows liking, preference, and choice.
C) Comprehension is focusing on one or more envirornnental stimuli while potentially ignoring others.
D) The ways in which new envirornnental stimuli are categorized, interpreted, and experienced are influenced by existing knowledge.
E) Comprehension helps provide meaning in the perceptual process.
Correct Answer:

Verified
Correct Answer:
Verified
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