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    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Cannibalization Is the Phenomenon That as Market Segmentation Increases, Sales
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Cannibalization Is the Phenomenon That as Market Segmentation Increases, Sales

Question 73

Question 73

True/False

Cannibalization is the phenomenon that as market segmentation increases, sales increase; but as market
segmentation increases, costs also increase.

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