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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    PRIZM Is a Segmentation Tool That Uses Psychographies
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PRIZM Is a Segmentation Tool That Uses Psychographies

Question 26

Question 26

True/False

PRIZM is a segmentation tool that uses psychographies.

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