Multiple Choice
Procter and Gamble offers over 10 different diaper products.Unfortunately, many of these products are similar and compete with each other.What is this consequence of segmentation?
A) The majority fallacy
B) Cannibalization
C) The sales-cost trade-off
D) Mass customization
E) None of the above is correct.
Correct Answer:
Verified
Correct Answer:
Verified
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