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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 1: Understanding Consumer Behavior and Consumer Research
  5. Question
    According to Your Readings, Procter and Gamble Executives Believe That
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According to Your Readings, Procter and Gamble Executives Believe That

Question 11

Question 11

True/False

According to your readings, Procter and Gamble executives believe that delighting customers during their usage experience with their products represent "moments of truth"for the company.

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