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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 1: Understanding Consumer Behavior and Consumer Research
  5. Question
    When Respondents Don't Answer a Question on a Survey Honestly
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When Respondents Don't Answer a Question on a Survey Honestly

Question 19

Question 19

True/False

When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.

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