When American Jeans Maker Levi Strauss Noted Customers Ripping Their

Multiple Choice

When American jeans maker Levi Strauss noted customers ripping their jeans, and subsequently released a line of ready-ripped jeans, its approach to improving the service provided to its customers involved:

A) asking customers about the products they wanted.
B) observing customers.
C) analysing the complaints of customers.
D) responding to the volume of sales to customers.
E) surveying customers.