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    Exam 1: The Role of Marketing Research and the Research Process
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    Research Conducted to Address Questions About a Specific Real-Life Problem
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Research Conducted to Address Questions About a Specific Real-Life Problem

Question 54

Question 54

Multiple Choice

Research conducted to address questions about a specific real-life problem is the essence of:


A) basic research.
B) pure research.
C) applied research.
D) intuitive research.

Correct Answer:

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