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    Exam 1: The Role of Marketing Research and the Research Process
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    A Company Manager Is Facing Declining Sales, but Does Not
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A Company Manager Is Facing Declining Sales, but Does Not

Question 28

Question 28

Multiple Choice

A company manager is facing declining sales, but does not know why. Which type of research design would you recommend to address this problem?


A) Exploratory research
B) Descriptive research
C) Causal research
D) Secondary research

Correct Answer:

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