Multiple Choice
Mystery shopper who acts as customers to observe sales personnel or carries out comparative shopping to investigate prices at competing outlets is an example of:
A) survey research
B) experimental research
C) observational research
D) secondary data research
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Developing and implementing a marketing strategy involves
Q15: The most common form of performance-monitoring research
Q16: Seat-of-the-pants decision-making is a common type of
Q17: Selecting a test market city because it
Q18: Research that attempts to determine which critical
Q21: Research that attempts to verify a theory
Q22: Research can help marketing managers to ensure
Q23: Suppose that Coles supermarket is attempting to
Q24: The systematic and objective process of generating
Q41: In marketing research, information is gathered intuitively