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    Exam 1: The Role of Marketing Research and the Research Process
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    Mystery Shopper Who Acts as Customers to Observe Sales Personnel
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Mystery Shopper Who Acts as Customers to Observe Sales Personnel

Question 19

Question 19

Multiple Choice

Mystery shopper who acts as customers to observe sales personnel or carries out comparative shopping to investigate prices at competing outlets is an example of:


A) survey research
B) experimental research
C) observational research
D) secondary data research

Correct Answer:

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