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    Marketing Principles Study Set 1
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    Exam 6: Segmentation, Target Markets and Positioning
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    Would a Person's Political Views Be an Effective Variable with Which
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Would a Person's Political Views Be an Effective Variable with Which

Question 77

Question 77

Essay

Would a person's political views be an effective variable with which to segment a market for most products? Why or why not?

Correct Answer:

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Answered by ExamLex AI

It depends on the specific product and t...

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