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    Marketing Principles Study Set 1
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    Exam 6: Segmentation, Target Markets and Positioning
  5. Question
    A Market in Which a Large Proportion of Customers Have
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A Market in Which a Large Proportion of Customers Have

Question 60

Question 60

Multiple Choice

A market in which a large proportion of customers have similar needs for a product is called a(n) __________ market.


A) undifferentiated
B) heterogeneous
C) homogeneous
D) differentiated
E) concentrated

Correct Answer:

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