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Slim Secrets Segments Its Snack Bars Based on Those Who

Question 67

Multiple Choice

Slim Secrets segments its snack bars based on those who have morning cravings, those who crave something extra in the afternoon slump time and those looking for a healthier snack at any time of the day.This is an example of market segmentation based on variables of:


A) demographics.
B) lifestyles.
C) psychographics.
D) behaviour.
E) personality characteristics.

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